The marketing department of a company and the producers of your DRTV ad should have a solid relationship. The marketing side knows the product better than anyone. They have studied who uses it, who their target market is and who would best fit as a future customer. The DRTV producers have an understanding of how the commercial will work and be received. The main factors to the commercial such as the characters, product demonstration and information given can all be handled by a good DRTV production company. The statistics and financial capabilities among other parts, can be handled by the marketing side for the company. Once these parts are in place, it is important for both sides to work together to produce the best possible ad. Make sure to integrate web sales to your campaign. Increase the effectiveness by using memorable spokespeople to sell the product. Have your product demonstrated properly and clearly. All these factors are ways to improve upon your campaign.